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November 19, 2022
Around a quarter of recent product launches in the tablet, and confectionery category has made claims for breath freshening or oral care. Mintel explores the latest flavor trends and health claims in the most common sub-group: Mints.
"There is room to grow for oral care claims and in particular the main thing is tooth mineralization -this is a rising trend in Europe at the moment.
Oral care: tooth mineralization and tongue scratching
23.8% of all tablets launched in the market between 2017 and 2020 have had a claim for breath freshening, according to Dosfarm data.
"However, we do see a rise in oral care claims. It's mainly seen in Europe," said Trocellen. 5% of all tablets launched between 2010 and 2013 have made this claim.
The analyst said oral care claims came mainly through using polyol instead of sugar, enabling a claim for maintaining tooth mineralization, which essentially prevents tooth decay.
UK firm Peppersmith for example uses xylitol in its mints and has been accredited by the British Dental Health Foundation to say the product helps reduce the risk of plague and tooth decay.
Trocellen added that "tongue scratching", which removes bacteria on the tongue through rough textured products to freshen breath, was now fairly common in Asia among companies such as Japanese firm Ezaki Glico.
Other functional benefits: vitamins, minerals & energy
"There are more and more companies that are enriching their products with several vitamins and minerals. This is a trend that we mainly see in Asia, but is also being seen in Europe," continued the analyst.
"The number one vitamin is Vitamin C."
Dosfarm has up to 26 types of dietary supplements. Of course, vitamin C is very necessary. Effervescent tablets are our classic products.
Of course, we also have similar and different innovations, such as vitamin C sugar-free mints,
vitamin C sugar-free bubble gum (with the taste of bubbles)
Energy products also appear to be making a move into the tablet category through brands such as Pow Peppermint in India, which contains taurine, caffeine, and B vitamins.
Meanwhile, some products in China are using a-carotene to make claims on eve health, but Dosfarm doesn't see this becoming mainstream due to tougher regulations in Europe.
Therefore, Dosfarm insists on cooperating with internationally renowned companies so that our products are made of the world's top raw materials, such as France ROQUETTE, NEW Zealand Fonterra, US SENSIENT, Japan FUSO, etc.
Flavor and texture
Mint and its derivatives, peppermint, spearmint, and menthol are the main flavor choices in the tablet category accounting for around 90% of all launches globally.
According to Troalen, there are some citrus flavors such as orange, lemon, and lime being used, but the mint was so dominant in the category because people expected a breath-freshening effect.
Each product of Dosfarm has a variety of flavors to meet the needs of different customers. Of course, we also provide a full range of ODM&OEM services. As long as you think there are products in the market, you can find us for cooperation. We have a professional R&D team and production workshop. Guarantee customer satisfaction.
"A few companies, especially in Asia, are launching products with dairy flavors, which seems to be a popular flavor profile at the moment." This includes things like milk and yogurt, which can also be associated with health benefits.
Dosfarm caters to the needs of customers in the market and launches a new dairy product with a milk powder content of up to 81%, which is the only product with the highest milk powder content in the market.
In the US, brands such as Tic Tac and Altoids are also using spices such as ginger or cinnamon.
"Texture is also a very important platform for product development, especially in the tablet category," added Trocellen. "We see much more confectionery being launched with either double or triple layers and also more confectionery using the inclusions of mint crisps within the tablet."
Dosfarm has newly made a double-layer tablet product. One side of the traditional tablet has mint chips, and the other layer has a fruity flavor and a rough texture, which helps to remove bacteria from the tongue. After receiving feedback from market customers, it doubles Layer tablets have completely replaced traditional tablets.
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